Discover our latest insights, research and reports discussing themes and topics surrounding customer communications
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The Hidden Opportunity Market Report
Unlock the engagement potential of every day communications
Understand why channel mix is vital for communications strategies
Recognise the difference between content types and consumer preferences
Opus Trust commissioned market research amongst 2,000 consumers to understand how service providers communicate with their customers and how the content being conveyed affects consumer channel preference.
The findings reveal striking differences between information sent out from different industry sectors: Finance, Utilities, Councils and Leisure, and expose vital evidence to support organisations as they devise and evolve their customer communications strategies. Every day communications upon which we all rely, provide a key platform through which service providers can drive customer engagement.
E-payslips - Intuitive and Secure by Design
Explore our in-house e-payslips solution
Make substantial savings
Discover how you can elevate your employee communications
Here at Opus Trust Marketing, we generate and deliver over one million pay documents to UK employees every month. And now we’ve improved our e-payslips solution after recognising an increased demand for self-serve payroll solutions.
Download the information booklet to explore the benefits of our e-payslips solution. Our best in class user experience offers fully branded configuration and innovative functionality; implemented through a swift and easy setup as a secure standalone solution.
Chatbot EngageOne® Converse Data Sheet
Understand how direct messaging is critical in customer service
Discover how better conversation drives deeper engagement
Incorporate data, location information, video and images for personalisation
In today’s competitive marketplace, your customers expect to communicate with you when, where, and how they want. Opus Trust Marketing are the first in the UK in our business sector to go live with EngageOne® Coverse software from Pitney Bowes, offering clients the opportunity to build their own self-serve chatbot.
Discover the benefits and features of the solution and explore how the interactive solution can improve your omnichannel customer engagement strategy.
Understand the basics of chatbot
See why chatbots are becoming the must-have for effective customer engagement
Explore how chatbots represent an opportunity for brands to find new revenue sources
Across sectors, businesses are embracing digital transformation, and intelligent text messaging solutions are on the rise. Chatbots are answering customer queries, providing payment break downs and strengthening relationships around the clock. When you’ve got a question, you want it answering quickly – so do your customers.
This whitepaper explores the role of chatbots and how they can become an important part of your offering.
The Changing Face of Customer Communications Roundtable Report
Explore how technological innovation has driven fundamental change in consumer habits
Discover the drive for digital
Recognise the importance of understanding customer preferences
Opus Trust Marketing brought 35 representatives from 20 large and well-known organisations together with industry leaders to discuss the ways in which the field of customer communication is changing.
In this roundtable report, delegates representing a multitude of vertical sectors, including utilities, public sector, construction and insurance discuss the extent to which the channel mix has changed for customer communications, with focus on addressing customer preferences and effectiveness.