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Invest, restructure, rebrand. Opus Trust sets the tone for the future

26 Mar 2019

Left to right: Simon Johnson, Finance Director; Richard Farmer, Sales and Marketing Director; Tony Strong, Chief Executive Officer; Christine Sampson-Hughes, HR Director, Hayden Savage, Operations Director

INVEST, RESTRUCTURE, REBRAND: OPUS TRUST SETS THE TONE FOR THE FUTURE

Opus Trust Marketing, the Leicester based company that helps national clients to communicate with their customers using multi-channel solutions, has set the tone for the future as it commits to further investment, restructures the senior management team and rebrands the business.

Following significant investment of circa £3m in the last three years, alongside the restructure of the senior management team, which welcomed Chief Executive Officer, Tony Strong; Sales & Marketing Director, Richard Farmer and HR Director, Christine Sampson-Hughes, the organisation felt it was the right time to rebrand to better reflect its digital-first approach.

With a turnover forecast of £28m to 31st March 2019, up from £26.4m in the previous financial year, Opus Trust Communications will add further innovative products and services alongside a £1m investment in IT infrastructure, that will complement and facilitate digital transformation.

Sales and Marketing Director, Richard Farmer, comments: “We have experienced significant growth in recent years and this has supported the business as we implement new practices and package the solutions that we have for our clients to ensure that they are aware of the benefits that we are able to offer.

“Working with some of the UK’s leading brands, we manage business critical communications for our customers. This is a huge responsibility and we want them to know that as the way consumers engage with suppliers continues to change, we are also adapting our service to meet with those complex needs.

“We have some ambitious targets for the next five years and our digital-first focus is very much at the forefront of what we are doing and how we will be positioned as we embark on the next chapter of our journey.”

The organisation, which for more than 30 years has been responsible for creating and delivering business critical documents for FTSE 100 companies across the energy, water, financial services, telecoms, business services, travel and leisure, construction and the public sector, recognised the need to evolve but to keep the message simple; it will support clients however they choose to communicate with their customers.

The brand recently commissioned an independent piece of research, the Hidden Opportunity Report, to focus on how its customers end users prefer to receive their communications. The responses provided consistent evidence that there is no one-size-fits-all and that consumers prefer a selection of methods to suit their needs including traditional post, email and SMS.

It also found that consumers value customer correspondence and are embracing new technologies and channels.

As such, Opus Trust Communications is advising businesses to act now to prepare for the future and meet these changing expectations as consumers increasingly expect to use online chat functions, portals and apps to communicate with providers.

With a history spanning more than 30 years, Opus Trust Communications employs over 140 staff from its head office in Leicester. With many colleagues enjoying a long career with the business, 30 per cent have retained their positions at the company for more than a decade.

Opus Trust has set the tone for the future as it commits to further investment, restructures the senior management team and rebrands the business.

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