Opus Trust unveils Opus CX at BSA conference
Opus Trust Communications, the omnichannel communications expert based in Leicester, put its products and service firmly in the spotlight when it exhibited at the Queen Elizabeth II Centre in London during this year’s Building Societies Annual Conference.
The annual event, which took place on 22nd – 24th May, welcomed more than 650 attendees to a wide range of conference sessions, exhibitions and social events, bringing together c-suite executives and senior leaders from across the building society network and wider financial marketplace.
One of the major topics addressed at the BSA Conference was the significant impact that digital transformation is having on the UK’s business landscape, with the financial services sector being no exception.
As building societies offer a wide range of critical financial services, especially savings accounts and mortgage lending, it is important that they harness new digital innovation and technologies to continue to meet the changing expectations of their customer base.
In addition, implementing a digital transformation programme must also enhance the internal operations of these organisations. This can comprise anything from modifying current processes and business models to creating a more engaging culture within a company.
Sitting at the heart of a digital transformation programme is communication, which is what Sales and Marketing Director for Opus Trust Communications, Richard Farmer, showcased when he took to the stage as a speaker to unveil Opus CX.
Richard comments: “We are in the midst of a digital transformation and as a result, the expectations of customers are evolving. In particular, we have seen this impact on organisations that deal with critical information and transactional documents, such as contracts, billings and statements.
“Due to these new technological and digital advancements, consumers expect to be given a preference to the way they are contacted depending on the nature of the communication. In order to manage the shift towards a digital transformation, we have developed a bespoke programme that reinforces the focus on customer centricity by incorporating a variety of communications techniques in one single solution, Opus CX.”
Previously offering TrustDoc®, TrustWeb® and TrustPost® to its clients, Opus CX now provides a bespoke solution for each individual client by taking into account the different preferences of their customers and what they are hoping to achieve.
Richard comments: “As industry experts, we produced Opus CX to offer a multi-channel communications approach into one programme, which meets the needs of our clients whilst also helping them meet the needs of their customers. We help put the customer experience at the very heart of everything, which enables our clients to offer an unrivalled and engaging communications strategy.”
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